Payal, a luxury events and gourmet food business, which has over 25 years of expertise in the prestige events industry, is delighted to announce the opening of its third office and tasting kitchen in Birmingham city centre.
Director Raj Somaiya said, “Our excellence in delivering lavish receptions, big-budget Asian weddings and once-in-a-lifetime celebrations at venues all across the country is unrivalled. We were also the wedding caterers for two-times world champion boxer, Amir Khan and the focus of the recent documentary for Channel 4, ‘My Big Fast Asian Wedding’ which will be repeated next week*.
“Customers are always delighted with the gourmet fusion food we offer and now that demand has soared since the TV show, we needed to ensure we could look after the Midlands, and there was no doubt in our minds that the best place was Birmingham.”
The opening of the Birmingham site was a year in the planning. The timescale was dictated by the search for the best venue, which could incorporate a tasting kitchen for both established customers, and new clients to visit and discuss their requirements.
Payal, which currently has offices in London and Manchester, started from humbling beginnings by Raj’s mother, Tarla Somaiya. The company recently celebrated its 25 year milestone with a star-studded spectacular at the National History Museum in London. Payal is also up for the ‘Caterer Of The Year’ award at the Asian Wedding Experience Awards which will take place in Manchester next week on 14th March 2016.
The Birmingham team is looking forward to re-establishing its relationships with the plethora of high-end venues across the Midlands.
NOTES TO EDITORS :
- The programme is scheduled to be repeated on Channel 4 on Wednesday 16th March at 23:35 and is also available on All 4: